- Category Lead, Gum & Candy, MONDELĒZ WEST AFRICA, Nigeria
- Executive Jury
ADEBOLA WILLIMS is a marketing professional with 16+ years’ experience spanning product + brand category management aimed at driving P&L delivery through effective commercial and impactful marketing communications plan. She has both client side and agency experience at senior levels. She has a rich experience leading the Strategy and Business team in DDB Lagos on the MTN and Unilever accounts. She has driven business growth for several brands in the FMCG space (Beverages, Gum, Candy, Seasoning and Personal Care) at Mondelēz and Agency Account Director with Unilever. She also has experience in the Premium Wines and Spirits industry working with Pernod Ricard and successfully launching new products into the market. In her early days as an agency executive, she gained a lot of experience developing strategies for clients in the Financial and Telecoms industry. She has championed successful execution of impactful projects influencing product sales and delivery on ROI. Adebola strongly believes that the consumer must be at the heart of every marketing activity, ensuring messages are personalized at scale, delivering on human truths, authenticity, relevance and impact. Her energy and passion for driving relevance and impact through creativity has made her a key player in any team.