Alice is a Creative Director living in Berlin and working at Apple. Before that, she lead global integrated campaigns for Mercedes-Benz at antoni. Born in Italy, she graduated in Anthropology and learned the ropes at McCann Rome. In 2012, she moved to Berlin and DDB, where she headed the European accounts of Sony, eBay and T-Mobile.
Alice told the story behind Bertha Benz’ ground-breaking journey, popped over 4000 glitter-filled balloons for Sony Bravia, launched the new A-Class getting a shout-out in a Nicki Minaj single and created Wi-Fi sniffing dogs. On her way, she was lucky enough to be awarded across the major awards shows. In 2015, tired of being the only woman in the room, she founded the Berlin chapter of SheSays.
She likes filmmaking, adventures and complaining about the German weather.