Adriana Cajiao Gutiérrez


Adriana Cajiao Gutiérrez
CCO & Founder


Adriana is the Creative Director and Founder of HUMAN a design studio based in Bogotá, Colombia. Her practice focus is on building ethical, transparent, human brands by applying circular design strategies and human centered design methodologies. She works with startups, small and medium sized companies with the purpose of design a better world.

With over 15 years of experience in brand consulting, strategy, identity and packaging design, Adriana has worked in design leading teams of advertising, brand-consulting and design companies such as Aldas Brand, Mullen Lowe SSP3 and Aluzian. In her profesional path she has designed and created strong brand visuals and strategies for important clients such as Unilever, Sab Miller, Alpina, Helm Bank and Procolombia among others.

In her repertoire she has two Gold Effie awards, one silver Ojo de Iberoamérica and a two nominations to Premios Lápiz de Acero. Her work has been featured in graphic design books including Logo Lounge 6 and Logo Master Library. It has also been featured twice in

In 2017 she was selected by Senta Slingerland, among other female creatives in Latin America, to take part in the first-ever Festival El Dorado programme for the empowerment of women in creative job roles “Ver para Ser”, inspired by the “See It Be It” programme launched at Cannes Lions.

She is also a member of “Somos Creativas” a network dedicated to make visible women talent in every field.

Adriana holds a graphic designer degree from the Jorge Tadeo Lozano University, and a course of studies in Brand Strategy from the same school.

She loves dogs, colors & good coffee.

Gerety Awards

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