Annukka is the Creative Director at McCann Helsinki. She represents the Helsinki office at McCann’s Central Eastern Europe and Nordic Creative Leaders Councils. Her work has been noted in awards and she has worked with brands like Nestlé, Bayer, Fujitsu, Subway and Nordea to name a few.
With nearly 15 years of industry experience from working in strategic marketing, advertising and digital agencies, she is always hungry for new experiences that will teach her more. Annukka is passionate about understanding business and human behavior and turning that into meaningful brand experiences. Before her career in marketing, she worked as a travel journalist enjoying the nomad lifestyle and continuously looking for the next undiscovered gem. The experience left her with a mindset that always wonders what is around the next corner.