Regional Creative Director (Latam)
Based in Buenos Aires, Alita Pereyra is responsible of leading Reprise Creative Studios where +30 talented professionals (Client Experiences, Creative, Production & Development and Influencers Management) create digital experiences based in data and powered by tech for Top CPG Brands with a Southern Cone scope of work.
With a Creative Agency background, she stepped into IPG Mediabrands five years ago. Her previous role was in Initiative, where she blended both Strategy & Creative Direction in Unilever Latam Team. During her years at Ponce Mullen Lowe, Del Campo Nazca Saatchi & Saatchi, Grey and UV Latam Digital Agency, she worked for clients such as Johnson & Johnson, Disney, Unilever, LG Electronics, Turner, Danone, L´Oréal, Heineken – CCCU, Tigo, Procter & Gamble and Nestlé.
In 2016 she was selected by IPG Mediabrands “D-16” to pursue IPG´s Latam Leaders Career Program.
Over her +15 years of experience, her work was awarded at Festival of Media, San Sebastián, FIAP, Ojo de Iberoamérica, AMDIA, promaxBDA, Effie, Lápiz and Diente among others.