Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever”
The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens. Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held. Brands from a range of industries and persuasions have been rewarded and are a testament to the discernment of a diverse and qualitative jury.
Instead of categories the Gerety Awards are judged by CUT’s (like a Diamond), there are TEN possible cuts to submit to. Any type of media can be submitted within each CUT.
Unique in its judging sessions held around the world, international executive juries determine a short-list of finalists. Each year different cities are chosen to host these judging sessions. To date, executive judging sessions have been held in London, New York, Paris, Hamburg, Sao Paulo, Beirut, Mumbai, Sydney, Amsterdam, Melbourne, Bangkok, Istanbul, Helsinki, Buenos Aires, Berlin, Madrid and Johannesburg. The shortlist created by the executive judging sessions is then submitted to an international grand jury of creative experts for final evaluation.
Winners are determined based on scores achieved across the board, regardless of the product advertised or medium submitted. This ensures that only the very best work is awarded by the Gerety jury of agency and brand leaders, as well as showing clients and interested parties that the winning entries resonates with the world’s most powerful consumers.
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The Gerety Awards, 13 rue Ernest Lefevre, 75020 Paris France.