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Diamond Cut

The Gerety Awards redefine the standard to which advertising is held. Named after Frances Gerety, the copywriter who coined the slogan “A diamond is forever”, the awards mark the first time that juries have been brought together to select the best in advertising – all advertising, not just advertising made for women – through the female lens. Women make up to 80% of all purchasing decisions globally, and so our talented judging panels set a new benchmark for creative communications relevant to market reality. We’re unique in that our sessions are held around the world, with international Executive Juries of agency and brand leaders determining a shortlist of finalists, which is then submitted to a Grand Jury of creative experts, creating a truly diverse and qualitative winners showcase across multiple creative disciplines. By determining winners based on scores achieved across the board of international juries – regardless of the product advertised or medium submitted – ensures that only the very best work, that resonates with the world’s most powerful consumers, is awarded.

Gerety 2022


Winners will be announced on Tuesday, September 6.

Scroll and click to explore the full lineup

The Cuts

Instead of categories, the Gerety Awards are judged by Cut’s (like a diamond).

TV/Cinema, Print, Alternative, Online Films, Digital, Radio, Product & Packaging Design, Mobile and Integrated campaigns can be entered into any of the Cuts. Judging will be based on the entries received in each Cut, regardless of medium, except for the Craft Cut which is judged by craft type.

Download the 2022 entry kit here.

Enter your work

The Gerety Awards reward the highest and purest of creative excellence in advertising and communications. Entries are judged on the originality of the creative idea and the quality of its execution.

A numerical voting system is used and winners determined by the absolute scores achieved across our global juries, regardless of the product advertised or medium submitted, with entries grouped and judged together simply in the Cut that they are entered. This is what makes us different from other shows, alongside the incredible lineup of female talent in the juries themselves.

International Executive Juries formed of some of the world’s best creatives come together around the world to determine a short-list of finalists that is then submitted to our Grand Jury of diverse experts for final evaluation, where prizes are awarded.

Enter your work

Media types accepted

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A film under 180 seconds that has aired on TV and/or movie theatres.
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Media type available for online entries. It allows the upload of different file types. Please supply the URL of original content.
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Entries must use at least 3 different types of media. Different parts of an integrated campaign must be clearly described..
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Any print ad, whether published in the press or on a billboard.
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Any commercial up to 3 minutes long that aired on the radio. A transcript in English of the dialogue must be supplied.
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Use this media type for work that necessitates a case study to be explained, such as Ambient, Experiential, PR operations or Design work.
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Product & Packaging Design

All product & Packaging Design entries must be submitted online with HD images or as a video presentation which illustrates a full explanation of the entry. Physical entries are not accepted.
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Online Video

A film up to 3 minutes, published on the internet. If the world is over 3 minutes long, you must supply a cut-down version or trailer.
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A campaign may be entered in any medium where the force of the creative idea is enhanced by a series of different executions. The whole campaign is judged as one.
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Past winners

Gerety Awards winners feature top creative work from around the globe.

The Cabinet

Winning an award also means winning one of our bespoke ‘Fire’ trophies…

Our Friends

The Gerety Awards partners with some of the best media, creative and logistics groups from across the globe. We are also proud to support a number of incredible organisations championing diversity in the creative industries.


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Diamond Cut

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The Gerety Awards,
13 rue Ernest Lefevre,
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