Gerety Awards

The Gerety Awards redefine the standard to which advertising is held. Named after Frances Gerety, the copywriter who coined the slogan “A diamond is forever”, the awards mark the first time that juries have been brought together to select the best in advertising – all advertising, not just advertising made for women – through the female lens. Women make up to 80% of all purchasing decisions globally, and so our talented judging panels set a new benchmark for creative communications relevant to market reality. We’re unique in that our sessions are held around the world, with international Executive Juries of agency and brand leaders determining a shortlist of finalists, which is then submitted to a Grand Jury of creative experts, creating a truly diverse and qualitative winners showcase across multiple creative disciplines. By determining winners based on scores achieved across the board of international juries – regardless of the product advertised or medium submitted – ensures that only the very best work, that resonates with the world’s most powerful consumers, is awarded.

Gerety 2022

The Gerety Awards is now open for entries.

ENTER HERE

The Cuts

Instead of categories, the Gerety Awards are judged by Cut’s (like a diamond).

TV/Cinema, Print, Alternative, Online Films, Digital, Radio, Product & Packaging Design, Mobile and Integrated campaigns can be entered into any of the Cuts. Judging will be based on the entries received in each Cut, regardless of medium, except for the Craft Cut which is judged by craft type.

Download the 2022 entry kit here.

Entertainment Cut

The use of mediums for creativity and content that is, or will be, part of modern culture. Operations designed to gain/reinforce brand values in the context of entertainment and/or original content, using branded products or services via appearances in pre-existing films, TV shows or other media.

Communication Cut

For work that uses creativity and/or storytelling to get its message across, in any medium. This Cut is for the majority of traditional brand-led campaigns.

Craft Cut

Creative work where the execution is just as important as the idea. from print advertisements to film or a branded entertainment. Elegant wit, sparkling dialogue, or simply a moving story, using craft that contributes to the overall appreciation of a commercial independently of the creative idea.

Experience Cut

Advertising that brings new experiences to the client, transforming the unexpected. Ad experience is seamlessly executed and the content is consumed without force. Entries optimise the customer experience for even the slightest and most mundane interactions, for product packaging to customer service.

Works For Good Cut

For work with a purpose that benefits users and the world as a whole. Entries celebrating creativity that positively impacts culture and helps progress the world, going beyond impacting brands by offering a public service element.

Innovation Cut

Data and tech driven creativity that is transforming the industry. This category looks into the creative use of data to engage consumers, with planning, insight and strategy at its core: from PR agencies creating brand loyalty and trust through earned-media exposure to media agencies using unique channel strategies.

Health Cut

Creativity that helps brands change life for the better and promote personal wellness.

Pharma Cut

Celebrating creativity in communications from pharmaceutical clients, for prescription medications, devices and services in this highly-regulated industry.

Media Cut

The latest and very best use of media, both traditional and new, to reach clients. Advertising and media planning that uses media including digital, ambient, stunts, guerrilla marketing, installations, etc. in an original way.

Portfolio Cut

The Executive Jury sessions held across the globe will each choose an Agency and Production Company of the Year form their country, chosen from the entrants of the Portfolio Cut. A portfolio of 3 pieces of work can be submitted.

Humour Cut

Making other people laugh is one of the most refined arts in entertainment. The Humour Cut celebrates the very best of funny advertising.

Entertainment Cut

The use of mediums for creativity and content that is, or will be, part of modern culture. Operations designed to gain/reinforce brand values in the context of entertainment and/or original content, using branded products or services via appearances in pre-existing films, TV shows or other media.

Communication Cut

For work that uses creativity and/or storytelling to get its message across, in any medium. This Cut is for the majority of traditional brand-led campaigns.

Craft Cut

Creative work where the execution is just as important as the idea. from print advertisements to film or a branded entertainment. Elegant wit, sparkling dialogue, or simply a moving story, using craft that contributes to the overall appreciation of a commercial independently of the creative idea.

Experience Cut

Advertising that brings new experiences to the client, transforming the unexpected. Ad experience is seamlessly executed and the content is consumed without force. Entries optimise the customer experience for even the slightest and most mundane interactions, for product packaging to customer service.

Works For Good Cut

For work with a purpose that benefits users and the world as a whole. Entries celebrating creativity that positively impacts culture and helps progress the world, going beyond impacting brands by offering a public service element.

Innovation Cut

Data and tech driven creativity that is transforming the industry. This category looks into the creative use of data to engage consumers, with planning, insight and strategy at its core: from PR agencies creating brand loyalty and trust through earned-media exposure to media agencies using unique channel strategies.

Health Cut

Creativity that helps brands change life for the better and promote personal wellness.

Pharma Cut

Celebrating creativity in communications from pharmaceutical clients, for prescription medications, devices and services in this highly-regulated industry.

Media Cut

The latest and very best use of media, both traditional and new, to reach clients. Advertising and media planning that uses media including digital, ambient, stunts, guerrilla marketing, installations, etc. in an original way.

Portfolio Cut

The Executive Jury sessions held across the globe will each choose an Agency and Production Company of the Year form their country, chosen from the entrants of the Portfolio Cut. A portfolio of 3 pieces of work can be submitted.

Humour Cut

Making other people laugh is one of the most refined arts in entertainment. The Humour Cut celebrates the very best of funny advertising.

Enter your work

The Gerety Awards reward the highest and purest of creative excellence in advertising and communications. Entries are judged on the originality of the creative idea and the quality of its execution.

_{A numerical voting system is used and winners determined by the absolute scores achieved across our global juries, regardless of the product advertised or medium submitted, with entries grouped and judged together simply in the Cut that they are entered. This is what makes us different from other shows, alongside the incredible lineup of female talent in the juries themselves.}

_{International Executive Juries formed of some of the world’s best creatives come together around the world to determine a short-list of finalists that is then submitted to our Grand Jury of diverse experts for final evaluation, where prizes are awarded.}

Enter your work

Media types accepted

Click for full details

TV/Cinema

A film under 180 seconds that has aired on TV and/or movie theatres.
Upload requirements >

Digital

Media type available for online entries. It allows the upload of different file types. Please supply the URL of original content.
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Integrated

Entries must use at least 3 different types of media. Different parts of an integrated campaign must be clearly described..
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Print

Any print ad, whether published in the press or on a billboard.
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Radio

Any commercial up to 3 minutes long that aired on the radio. A transcript in English of the dialogue must be supplied.
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Alternative

Use this media type for work that necessitates a case study to be explained, such as Ambient, Experiential, PR operations or Design work.
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Product & Packaging Design

All product & Packaging Design entries must be submitted online with HD images or as a video presentation which illustrates a full explanation of the entry. Physical entries are not accepted.
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Online Video

A film up to 3 minutes, published on the internet. If the world is over 3 minutes long, you must supply a cut-down version or trailer.
Upload requirements >

Campaigns

A campaign may be entered in any medium where the force of the creative idea is enhanced by a series of different executions. The whole campaign is judged as one.
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Past winners

Gerety Awards winners feature top creative work from around the globe.

_{To see the full list of past winners in all categories and years, please click here.}

The Cabinet

Winning an award also means winning one of our bespoke ‘Fire’ trophies…

_{Each entry awarded bronze upwards receives one of our unique, handmade trophies, created by artists Carla Bossi and Francesc Fusté from @txtartebcn in Barcelona. The statue represents the creation of a diamond; the flames from burning carbon from which the gem is born, just like the restless flames of creatives searching for originality and essentialism. Gold, Silver and Bronze winners receive a sleek, polished black design, with all Grand Prix winners receiving a textured grey variant, resembling a burning volcanic stone.}

_{Additional statues, and our unique concrete-cast certificates, can be purchased. Please contact us at thecabinet@geretyawards.com with details of the specific award(s) required.}

Our Friends

The Gerety Awards partners with some of the best media, creative and logistics groups from across the globe. We are also proud to support a number of incredible organisations championing diversity in the creative industries.

Chat to Us

The Gerety Awards,
13 rue Ernest Lefevre,
75020 Paris
France

E: c ontact@geretyawards.com

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